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- Title
Antecedents and Consequences of Marketing Managers' Conflict-Handling Behaviors.
- Authors
Song, X. Michael; Xie, Jinhong; Dyer, Barbara
- Abstract
In this study, the authors develop and test a cross-cultural conceptual model of the organizational-based antecedents and consequences of marketing managers' conflict-handling behaviors during the new product development process. The hypotheses were tested using data collected from 968 companies in Japan, China (Hong Kong), the United States, and the United Kingdom. The results provide some interesting insights regarding the varying role of conflict management among diverse culture.
- Subjects
CONFLICT management; MARKETING executives; NEW product development; PRODUCT management; CRISIS management; ECONOMIC models; CULTURE &; globalization; INTERNATIONAL business enterprises; INDUSTRIAL research; MARKETING research
- Publication
Journal of Marketing, 2000, Vol 64, Issue 1, p50
- ISSN
0022-2429
- Publication type
Article
- DOI
10.1509/jmkg.64.1.50.17989