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- Title
Commentary on "Marketing Education and Marketing Personnel as Research Areas".
- Authors
Banks, Seymour
- Abstract
The article presents the author's opinions regarding the article "Marketing Education and Marketing Personnel as Research Areas," by Wendell R. Smith and Blaine Cooke. The author focuses on critiquing elements of Smith and Cooke's analysis of marketing education and its influence on the careers of marketing personnel. On-the-job training is compared to formal vocational education.
- Subjects
BUSINESS education; OCCUPATIONAL training; CURRICULUM evaluation; MARKETING executives; MARKETING personnel; EMPLOYEE training; VOCATIONAL education; BUSINESS success; PREDICTION of occupational success; EDUCATIONAL innovations; EDUCATION; EVALUATION
- Publication
Journal of Marketing, 1967, Vol 31, Issue 4, p61
- ISSN
0022-2429
- Publication type
Editorial
- DOI
10.2307/1249469