Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleWHY PEOPLE BUY.AuthorsDunn, S. Watson; Mindak, William A.AbstractThe article reviews the book "Why People Buy," by Louis Cheskin.SubjectsWHY People Buy (Book); CHESKIN, Louis; CONSUMER behavior; NONFICTIONPublicationJournal of Marketing, 1959, Vol 24, Issue 2, p124ISSN0022-2429Publication typeBook Review