Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleA CLARIFICATION OF THE REGRESSION CONCEPT.AuthorsMyers, James H.AbstractApparently there are some basic misunderstandings of the concept of regression. This article attempts a reconciliation of divergent viewpoints, and also explains the statistical theory underlying this phenomenon.SubjectsREGRESSION analysis; GROSS margins; OPERATING costs; PROFIT margins; ECONOMIC statistics; OPERATING ratios; RETAIL industry statistics; GROSS income; PROFITABILITY; INDUSTRIAL costs; CAPITAL -- Accounting; CORPORATE profits; ACCOUNTING; MANAGEMENTPublicationJournal of Marketing, 1959, Vol 23, Issue 4, p421ISSN0022-2429Publication typeArticleDOI10.2307/1247413