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- Title
PROPUESTA PARA FOMENTAR LA CULTURA DEL AHORRO A TRAVÉS DE LAS TIC'S EN LA COMUNIDAD DEL ITSTB.
- Authors
TERRONES HERNÁNDEZ, FABIOLA; GONZÁLEZ LUCHO, RONALDO ESAU; MORA NEGRETE, PATRICIA GUADALUPE; ITURRIBARRIA DOMÍNGUEZ, SANDRA LUZ
- Abstract
In the last decades, the TIC'S industry has reached importance worldwide and in the financial spheres in which man develops. The savings culture is the most useful tool to avoid a weak society in the present and much more expensive in the future, necessary for all citizens to preserve and increase their savings and assets; You live in a world in which you lack savings, you force a limited financial life. Financial culture, as well as savings, are issues that are probably not a priority for people in adulthood, at least not for most of them, this is due to the lack of knowledge, habit and Mexican culture, so that The required attention has been given. Hence the importance of this study, which will allow to know the level of financial culture and identify the areas of opportunity to promote the culture of saving through the use of ICTs in order to acquire a better habit of saving.
- Publication
Revista Ciencia Administrativa, 2018, p437
- ISSN
1870-9427
- Publication type
Article