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- Title
El perfil competencial en la radio: una propuesta de actualización a los cambios generacionales.
- Authors
Díaz Monsalvo, Miguel Ángel; Carreño Villada, José Luis
- Abstract
Radio is immersed in an adaptation process to digital context of radiocasts and content. This digital context has modified consumption habits and the profile of new generation of professionals, consequently setting out if the university teaching system meets the requirements of the labor market. This research formulates the creation of an analysis model that determines the convergences and differences between the competences developed by Communication students and the requirements of the main radio stations employers, through surveys, discourse content analysis, focus groups, in-depth interviews and Delphi Method. It is adaptable to the reality of each university or autonomous community.
- Subjects
DISCOURSE analysis; RADIOS; CONSUMPTION (Economics); DELPHI method; PROFESSIONAL employees; LABOR market; CONTENT analysis; RADIO stations; HABIT
- Publication
Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2023, Vol 28, Issue 54, p49
- ISSN
1137-1102
- Publication type
Article
- DOI
10.1387/zer.24686