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- Title
El peso de la television en el triple play de los operadores de cable en España y en Europa.
- Authors
Gascón, Joan Francesc Fondevila
- Abstract
The weight of television service within the triple play (Internet, telephone, television) offers of cable telecommunication operators in Spain is one of the pillars of communicological market analysis due to market trends toward digital convergence and the emergence of new Internet audiovisual content. The analysis of statistical data provided by cable operators reflects, except for TeleCable, that television service in Spain is far from the reality of other European countries, where television content is a solid leader.
- Subjects
SPAIN; CABLE television industry; CABLE television; INTERNET service providers; TELEPHONES; PRODUCT bundling; CONVERGENCE (Telecommunication); MARKETING
- Publication
Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2009, Vol 14, Issue 27, p13
- ISSN
1137-1102
- Publication type
Article