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- Title
The Relationship between Size and Performance of Commercial Printing Companies.
- Authors
Mehta, Devang P.
- Abstract
The article discusses a study which examines the relationship between the size of printing companies in the U.S. and their financial and non-financial performance when conducting business-to-customer (B2C) activities using Web technology. The study sends questionnaires with financial and non-financial indicators to graphic communication professionals of commercial printing firms, and employs the Spearman correlation method in analyzing the association between the size of the company and the different levels of performance. It is noted that the company's performance is indirectly proportional to its size for performing B2C transactions on the Web.
- Subjects
UNITED States; PRINTING industry; BUSINESS size; ORGANIZATIONAL performance; FINANCIAL performance; BUSINESS to consumer transactions; ELECTRONIC commerce; KEY performance indicators (Management); QUESTIONNAIRES
- Publication
Visual Communications Journal, 2011, Vol 47, Issue 1, p22
- ISSN
0507-1658
- Publication type
Article