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- Title
Análisis del sentimiento en la actividad del Banco Central Europeo en las redes sociales durante la pandemia del Covid-19 y la guerra de Ucrania: una comunicación de crisis navegante.
- Authors
Tasente, Tănase; Alina Carataș, Maria; Alabdullah, Tariq Tawfeeq Yousif
- Abstract
To assess and comprehend the communication strategy used by the European Central Bank (ECB) throughout the Covid-19 pandemic and war in Ukraine, this study considers the crisis communication tactics of the ECB. The study analyses 11,781 tweets from the ECB's official Twitter account using sentiment analysis to look at how the Bank interacts with the public and how it uses adaptive communication strategies in these challenging times. This research innovatively employs the AFINN and NRC sentiment analysis methods to evaluate the ECB's crisis communication. NRC's use of a comprehensive lexicon for emotional identification complements the pre-computed sentiment ratings of AFINN. The ECB's use of positive, clear communication built public trust and underlines sentiment analysis's utility in strategic crisis communication. The study's detailed investigation offers insights for improving crisis communication plans for better public engagement and economic stability.
- Subjects
EUROPEAN Central Bank; SENTIMENT analysis; CRISIS communication; TRUST; SOCIAL media
- Publication
Doxa Comunicación, 2024, Issue 38, p275
- ISSN
1696-019X
- Publication type
Article
- DOI
10.31921/doxacom.n38a2051