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- Title
Commentary: Online Reviews and Other Digital Marketing Strategies.
- Authors
Levin, Roger P.
- Abstract
As getting patient reviews posted on online sites appears problematic for periodontal practices, the author urges periodontists to encourage patients to review their practices online on Yelp and other sites. The more positive online reviews practices receive, the higher the rankings on review sites, which will translate into more website visits and, ultimately, more new patient appointments.
- Subjects
PERIODONTISTS; YELP (Web resource); BUSINESS enterprises; SOCIAL media &; society; INTERNET marketing; COMPUTER network resources; MARKETING; SOCIAL media
- Publication
Journal of Periodontology, 2017, Vol 88, Issue 2, p135
- ISSN
0022-3492
- Publication type
journal article
- DOI
10.1902/jop.2016.160295