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- Title
Interview With Heping Jiang, President of CCTV Sports.
- Authors
Wei Wei
- Abstract
An interview with Heping Jiang, president of CCTV Sports, is presented. Jiang discusses the circumstances behind his being chosen as president of CCTV by then ex-president Huayong Zhao. He presents the concepts behind the sports programs "Martial Arts Fiesta", "China Longzhou (Dragon Boat) Tournament" and "Sports Personality of the Year." He also talks about the relationship between CCTV Sports and CCTVSE, originally called CCTV Sports-Promotion Company.
- Subjects
HEPING Jiang; HUAYONG Zhao; SPORTS; CORPORATE presidents; CHINA Central Television (Company); SPECIALTY channels (Television programs)
- Publication
International Journal of Sport Communication, 2013, Vol 6, Issue 2, p143
- ISSN
1936-3915
- Publication type
Interview
- DOI
10.1123/ijsc.6.2.143