We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
La participación en la producción televisiva del spot de bien público. La experiencia de Centro Norte Televisión (CNTV) en Cuba.
- Authors
Hernández Alfonso, Eduardo; Caballero Rivacoba, María Teresa; Paz Enrique, Luis Ernesto
- Abstract
The reproduction of transmissive and unidirectional paradigms in the productive routine of the television station CNTV limits the institution of participative dynamics in the public good spot genre. The situation described above favors the following research objectives: 1) to support the social function of the media from the television production of public good spots and 2) to characterize the essential elements that express the participation in the television production of public good spots in Centro Norte Televisión. Te research is classified as descriptive with theoretical contribution. It emphasizes the use of interview, questionnaire and content analysis techniques. It is concluded that the limitations of participation originate in the absence of institutionalization of the process, the lack of systematization of the spaces that promote it and the lack of knowledge of the levels of involvement necessary for each activity.
- Subjects
CAIBARIEN (Cuba); COMMON good; LOCAL television programs; SOCIAL skills; TELEVISION production &; direction; SOCIAL support; THEORY of knowledge; CONTENT analysis; POLITICAL participation; TELEVISION stations
- Publication
Signo y Pensamiento, 2022, Vol 41, p1
- ISSN
0120-4823
- Publication type
Article
- DOI
10.11144/Javeriana.syp41.ppts