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- Title
TAPPING THE CHINESE MARKET: AN EXAMINATION OF CHINESE TOURISTS' IMAGES AND CONSTRAINTS TOWARDS CRUISING.
- Authors
ZOU, SUIWEN (SHARON); PETRICK, JAMES F.
- Abstract
This study examined Chinese tourists' images and constraints towards cruising, and their influences on cruising desires/intentions. Both qualitative and quantitative methodologies were utilized. Based on an extensive literature review, semistructured interviews were conducted to determine measurement items for constructs of interest. Quantitative data were then collected in order to examine the proposed hypotheses. An innovative procedure for developing the best items to be included in the scales was utilized. The results revealed that: 1) images were antecedents of desires and intentions; 2) negative cognitive images have a strong influence on constraints; and 3) constraints were found to have no significant influence on intentions. Both theoretical and practical implications are suggested.
- Subjects
CHINA; TOURISM; OCEAN travel; TOURISM marketing
- Publication
Tourism Review International, 2017, Vol 21, Issue 4, p347
- ISSN
1544-2721
- Publication type
Article
- DOI
10.3727/154427217X15094520591330