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- Title
THE NATURE OF JAPANESE TRAVELERS' MULTIDESTINATION TRIPS IN THE UNITED STATES.
- Authors
Yeong-Hyeon Hwang; Fesenmaier, Daniel R.
- Abstract
This study seeks to understand the nature of travelers' decisions to visit multiple destinations during a trip. In order to do so, this study frames travelers' multidestination travel decisions as a result of the specifics of a trip, traveler characteristics, and destination characteristics. For empirical investigation, the spatial behavior of Japanese travelers to the United States of America (US) was examined. Published US In-flight survey data from 1997 were used to test the study propositions. Analysis focused on the influence of independent variables on the probability of visiting multiple states as compared to visiting a single state and, for multidestination trips, the likelihood of visiting more than one destination within a state versus across multiple states. The results of logistic analyses indicate that Japanese travelers' likelihood of visiting more than one state in the US significantly differ by gender, age, the number of activities undertaken, the number of transportation types used, trip length, main purpose of trip, and by main destination region The probability of visiting multiple destinations across states, in comparison to within a state, for Japanese travelers is significantly influenced by the number of previous visits to the US, the characteristics of the region in which the first stop was made, and main purpose of trip. This study suggests that considerations of destination characteristics, in addition to the specifics of trip and traveler characteristics, needs to be made in modeling approaches to travelers' multidestination travel decisions. This study also argues that a travel decision to visit more than a destination within a state in the US represents a different decision task for Japanese travelers from multidestination travel across several states.
- Subjects
UNITED States; TRAVELERS; TOURISM; SPATIAL behavior; TOURISTS; JAPANESE people
- Publication
Tourism Review International, 2006, Vol 9, Issue 3, p271
- ISSN
1544-2721
- Publication type
Article
- DOI
10.3727/154427206776886278