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- Title
What's on Tap.
- Authors
Jacques, Amy
- Abstract
An interview with Karen Hamilton, communications director at brewing company Lagunitas Brewing Co. as of September 2016, is presented. When asked about the exicting things in her role at the company, Hamilton refers to creating an engaging and effective internal communications and real public relations programs. She also discusses the best practices for influencer outreach and brand communications, and the role of PR in protecting the company's brand.
- Subjects
HAMILTON, Karen; CORPORATE public relations; CORPORATE communications; BUSINESS communication; CORPORATE affairs executives; LAGUNITAS Brewing Co.
- Publication
Public Relations Tactics, 2016, Vol 23, Issue 9, p10
- ISSN
1080-6792
- Publication type
Interview