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- Title
Beyond Demography: A Psychographic Profile of the Workforce.
- Authors
Mirvis, Philip H.; Kanter, Donald L.
- Abstract
This article examines the life and work attitudes of a national sample of the US workforce surveyed in 1990. It presents a model of work- and nonwork-related factors impinging on attitudes and the impact of these factors on high levels of cynicism found in the workforce today. The survey results show a strong correspondence between people's general perceptions of society, leadership, and the motives of other people and more specific views of their own organization, managers, and co-workers. Analyses detail the spread of cynicism among demographic segments of the workforce, considering age. race, social class, gender, occupational, and organization type. Concluding sections highlight strategies that companies such as Ben & Jerry's ice cream, Caterpillar Tractor, and others have followed to counter cynicism in their workforce.
- Subjects
UNITED States; EMPLOYEE attitude surveys; CYNICISM; LABOR supply; LEADERSHIP; ORGANIZATIONAL sociology; CATERPILLAR Inc.; BEN &; Jerry's Homemade Inc.; EMPLOYEE attitudes; ATTITUDES toward work; PESSIMISM; CORPORATE culture
- Publication
Human Resource Management, 1991, Vol 30, Issue 1, p45
- ISSN
0090-4848
- Publication type
Article
- DOI
10.1002/hrm.3930300104