We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Abrir ou não abrir? O caso do centro de beleza Star.
- Authors
Pereira dos Passos, Ana Paula; Cabral Pereira, Grasiele; Wollinger, Helena; dos Santos Junckes, Sabrina
- Abstract
This teaching case aims to encourage readers to reflect on decision making in the process of opening a new local business. In 2019, Carla decided to invest in a beauty center in the municipality of Florianópolis, Santa Catarina. She invited Luiza, her childhood friend, who had the desire to undertake, as a partner. It is necessary to decide between opening or not opening the Star Beauty Center, taking into account the history of the two partners and the data collected for the business plan. Thus, the case proposes that students put themselves in the place of partners for a discussion on issues related to the strategic and financial aspects of a business plan, exploring theoretical concepts and relating them to the organizational context. It is intended to encourage critical thinking and creativity for entrepreneurial decision making. It is recommended to apply in the undergraduate course in Administration, in the discipline of Entrepreneurship.
- Subjects
FLORIANOPOLIS (Santa Catarina, Brazil); BUSINESS planning; HISTORY of accounting; CRITICAL thinking; DECISION making; CORPORATE finance
- Publication
Revista da Micro e Pequena Empresa, 2021, Vol 15, Issue 3, p108
- ISSN
1982-2537
- Publication type
Article
- DOI
10.48099/1982-2537/2021v15n3p108122