We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Clare Balding: The televisual face of London 2012.
- Authors
Woods, Faye
- Abstract
This piece discusses the performance of television presenter Claire Balding during her coverage of the Olympics and Paralympics of London 2012. It suggests that her success with viewers was connected with her persona as a television personality, which combined professional skill with intimacy and immediacy. It argues that Balding represented the face of contemporary public service broadcasting - one that bridges both the BBC and Channel 4's brand identities - through her research and authority, combined with interaction with her through social media.
- Subjects
OLYMPIC Games (30th : 2012 : London, England); TELEVISED sports; PUBLIC service television programs; DIGITAL technology; PARITY (Social sciences)
- Publication
Journal of Popular Television, 2013, Vol 1, Issue 1, p137
- ISSN
2046-9861
- Publication type
Article
- DOI
10.1386/jptv.1.1.137_1