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- Title
Understanding Short-Format Video from the Lenses of Data and Value: A Case of Instagram Reels.
- Authors
Imran, Shahzaib
- Abstract
Meta, the parent company of Facebook and Instagram lost $232 billion or 26% of its market value in the largest one-day value drop in the history of the US stock market in the first week of February after it reported a weaker than expected forecast for the following quarter and a decline in the daily active users on record. With other factors contributing to this such as Apple iPhone’s privacy changes which impact personalisation and thus advertising revenue, leaning towards development of metaverse that translates to a lesser revenue in the shorter term and a serious competition from TikTok, Meta is heavily betting on its short-format videos; Reels that the executives believe have an immense growth potential. In this paper, we analyse how short-format videos fare on social media platforms through new avenues of data processing that are driving a transformation in traditional business models from the lens of Instagram Reels.
- Subjects
META Platforms Inc.; SOCIAL media; IPHONE (Smartphone); MARKET value; ADVERTISING revenue; ELECTRONIC data processing; PARENT companies; BUSINESS forecasting
- Publication
iSChannel, 2022, Vol 17, Issue 1, p70
- ISSN
2042-5678
- Publication type
Article