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- Title
Visuelle religiöse Stereotype in der Werbekunst des 20. Jahrhunderts.
- Authors
Chahine, Rima
- Abstract
This article focuses, on the one hand, on the cultural-historical context of advertising motifs and, on the other hand, on the external image, highlighting how images of other groups and peoples are perceived in European societies. The article uncovers how advertising typically employs visual religious stereotypes, using them on advertising posters in particular. Chahine also shines a light on the sporadic appearance of concepts of the enemy within European advertising, which often feature, for example, elements of anti-Semitism and Islamophobia.
- Subjects
ADVERTISING; STEREOTYPES; ISLAMOPHOBIA
- Publication
Kirchliche Zeitgeschichte: Internationale Zeitschrift für Theologie und Geschichtswissenschaft, 2019, Vol 32, Issue 2, p225
- ISSN
0932-9951
- Publication type
Article
- DOI
10.13109/kize.2019.32.2.225