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- Title
Servitización en la práctica: investigación sobre la transición de modelos de negocio centrados en productos a modelos centrados en servicios en empresas manufactureras.
- Authors
Duque Tobón, Carolina; Gómez Zuluaga, Mateo; Bejarano Botero, Luis Mauricio; Claudia Mejía-Gil, María; Escobar Serna, Diandra
- Abstract
The implementation of servitization, or the infusion of services into value propositions, has emerged as a competitive strategy across various countries, including Colombia and its region. This phenomenon has generated considerable interest in the business community. As a result, this research aims to contribute to companies evaluating or implementing servitization processes by describing its implementation process in companies from the Aburrá Valley Metropolitan Area. We used a qualitative methodology and conducted interviews with 13 managers of manufacturing companies that cater to B2B clients. Our findings indicate that companies approach servitization for similar reasons, but there is a disparity in its implementation. Furthermore, our research highlights the business challenges that this model entails.
- Subjects
COLOMBIA; METROPOLITAN areas; VALUE proposition; CATERING services
- Publication
Universidad & Empresa, 2023, Vol 25, Issue 44, p1
- ISSN
0124-4639
- Publication type
Article
- DOI
10.12804/revistas.urosario.edu.co/empresa/a.12033