We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Social Media in Football: The Case of the Fan Page "Oscar_Emboaba_Army".
- Authors
Michailidou, Evangelia; Gargalianos, Dimitris; Mavridis, George; Filippou, Filippos
- Abstract
Social Media (SM) play an important role in the society and particularly in sports. Their versatile capabilities create wideranging virtual fan clubs around a sport event, a team, or an athlete, often influencing decision-making processes. This paper aims at: a) highlighting the concept and dynamics of SM, b) examining the SM's influence on sports and their role in democratizing the development of sport and more specifically of football and c) presenting the role of the fans that use the SM in shaping modern football into an interactive globalized environment. The case-study approach was adopted, involving the creation of a fan page in Instagram. The results showed that the SM influence on sport and more specifically on football increases and the role of the fans is enhanced, since they are no longer just spectators but they are actively involved in a team's activities.
- Subjects
SOCIAL media; SPORTS events; SPORTS spectators; FAN clubs; DECISION making
- Publication
Choregia, 2018, Vol 14, Issue 2, p39
- ISSN
1791-4027
- Publication type
Article
- DOI
10.4127/ch.2018.0134