We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Dove's Advertising Campaign Highs and Lows: From Real Beauty to Real Success to Real Controversy.
- Authors
Brooks, Bradley; Chanland, Dawn; Cox, Steven
- Abstract
This case was prepared by the authors and is intended to be used as a basis for class discussion. The views presented here are those of the authors based on their professional judgment and do not necessarily reflect the views of the Society for Case Research. Copyright © 2020 by the Society for Case Research and the authors. No part of this work may be reproduced or used in any form or by any means without the written permission of the Society for Case Research.
- Subjects
ADVERTISING campaigns; UNILEVER Group (Company); ADVOCACY advertising; BRANDING (Marketing); SOAP
- Publication
Business Case Journal, 2020, Vol 27, Issue 1, p16
- ISBN
9780974664323
- ISSN
1937-8459
- Publication type
Article