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- Title
Determinants of Spectator Attendance at NCAA Division II Football Contests.
- Authors
Jensen, Paul E.; DeSchriver, Timothy D.
- Abstract
The purpose of this study was to analyze the relationship between spectator attendance at NCAA Division II football contests and selected determinants by estimating multiple economic demand models. The two primary determinants analyzed were winning percentage and promotional activity. Demand models were estimated using OLS and fixed-effect regression analysis. The results suggested that both current and previous year winning percentages are positively related to attendance. Furthermore, it is shown that the effect of previous season winning on attendance diminishes while the effect of current season winning increases as the season progresses. The results also indicated that promotional activities, the number of enrolled students, and market competition significantly affected attendance. Overall, the demand models explained between 37 and 70 percent of the variation in spectator attendance. The findings of this study may aid Division II athletic administrators who are attempting to increase revenues by attracting additional spectators to smallcollege football contests.
- Subjects
FOOTBALL; FOOTBALL fans; ATTENDANCE; FOOTBALL attendance; EVENT marketing; COMPETITION; REGRESSION analysis; MATHEMATICAL models of economics
- Publication
Journal of Sport Management, 2002, Vol 16, Issue 4, p311
- ISSN
0888-4773
- Publication type
Article