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- Title
SOME EFFECTS OF RADIO MOSCOW'S NORTH AMERICAN BROADCASTS.
- Authors
Smith, Don D.
- Abstract
This experimental study of Radio Moscow's North American broadcasts finds that the broadcasts do result in opinion change among listeners. They seem to have an effect, not because of any particular skill in communication, but because conditions in our own society had led the audience to hold unrealistically negative expectations about the broadcasts which, upon actual exposure, were clearly refuted for many listeners. The consequence of this "unexpectedly better" evaluation was to dispose them toward opinion change favorable to the USSR.
- Subjects
MOSCOW (Russia); NORTH America; RUSSIA; RADIO broadcasting; BROADCASTING industry; RADIO (Medium); INTERNATIONAL communication
- Publication
Public Opinion Quarterly, 1970, Vol 34, Issue 4, p539
- ISSN
0033-362X
- Publication type
Article
- DOI
10.1086/267839