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- Title
How Vulnerable Are You? The Lessons from Valdez.
- Authors
Lukaszewski, James E.
- Abstract
The Alaskan oil spill and even more recent environmental disasters have put crisis response at the top of management agendas. There is a consistent feeling that the company missed several important "windows of opportunity" which occur frequently in emergency and disaster situations and, ironically, act to help the afflicted organization. Four critical windows of opportunity were mentioned. First, with the news media who stood back and reported factually for nearly three weeks before becoming critical of the company efforts. The second was with environmental groups, who while expressing their horror and outrage, still stood back and apparently with great hope gave the company two-to-three weeks of grace before launching their tremendously negative anti-corporate campaigns. The third window was with government officials- locally and regionally, and nationally in Canada and the United States. The fourth window was with the public. The key lessons expressed by these executives for their own organizations are: Public perceptions matter more than facts. To avoid becoming a victim of an inadequate plan, there are specific steps to take and critical questions to ask concerning your own level of preparation and your ability to manage bad news.
- Subjects
ALASKA; CANADA; UNITED States; VALDEZ (Alaska); CRISIS management; MASS media &; business; WASTE spills; EXXON Corp.; HAZARDOUS geographic environments; OIL spills
- Publication
Public Relations Quarterly, 1989, Vol 34, Issue 3, p5
- ISSN
0033-3700
- Publication type
Article