Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleGerman Consumer Decision-Making Styles.AuthorsWalsh, Gianfranco; Mitchell, Vincent-Wayne; Hennig-Thurau, ThorstenAbstractTests the Consumer Styles Inventory's reliability and validity in Germany. Factors which reflect decision-making styles of German consumers; Comparison of decision-making styles of German consumers with those consumers from other countries.SubjectsGERMANY; CONSUMER behavior; CONSUMERS; SELF-report inventories; PSYCHOLOGICAL tests; TRUTHFULNESS &; falsehoodPublicationJournal of Consumer Affairs, 2001, Vol 35, Issue 1, p73ISSN0022-0078Publication typeArticleDOI10.1111/j.1745-6606.2001.tb00103.x