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- Title
Goal Programming For Decision Making In Closely Held Businesses.
- Authors
Lee, Sang M.; Justis, Robert T.; Franz, Lori Sharp
- Abstract
There are few analytical and managerial tools available to assist the small business decision maker. This paper presents a practical goal programming model which can be easily generalized to fit the planning needs of most small businesses. Specifically the model explicitly considers the multiple goals and priorities of the owner-manager and determines if these goals can be accomplished under various demand projections. An illustrative example of the use of this model with a small fast-food business is given.
- Subjects
CLOSE corporations; DECISION making; MATHEMATICAL programming; COMPUTER programming; SMALL business management; FAST food restaurants
- Publication
American Journal of Small Business, 1979, Vol 3, Issue 4, p31
- ISSN
0363-9428
- Publication type
Article
- DOI
10.1177/104225877900300404