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- Title
Analytics and the Cloud - the Future is Here.
- Authors
GRIFFIN, JANE; DANSON, FORREST
- Abstract
The article looks at the growing use of cloud computing as a component of corporations' information technology (IT) strategies as of 2012, focusing on computing related to data analytics. The authors discuss three elements of the business environment that make cloud computing increasingly suitable, Big Data, or the vast volume of customer and other data, physical and geographic mobility of business activities, and the advent of social media. They note that cloud computing can reduce the operational costs associated with handing high-volume data and can make real-time, multi-source data available to facilitate rapid responses to customers' needs.
- Subjects
CLOUD computing; INFORMATION technology; BUSINESS enterprises; DATA analysis; COMPUTERS in consumer research; SOCIAL media; COMPUTERS in customer services; CUSTOMER relationship management
- Publication
Financial Executive, 2012, Vol 28, Issue 9, p97
- ISSN
0895-4186
- Publication type
Article