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- Title
CREDIBILITY OF WEBSITES THROUGH FACETS AND DIMENSIONS.
- Authors
ȚUGULEA, Oana; STOIAN (BOBÂLCĂ), Claudia
- Abstract
This study aims to investigate important aspects to concern on when building a commercial presentation website, in order to increase the credibility of the certain categories of a presentation website. Factor analysis was used in order to identify the dimensions of each category. The categories and resulted dimensions discussed were: "image" - with the following dimensions: Projected image, Specialist, Advert and Coherence, "relationship" - with the following dimensions: Bi-directional communication and Contact information, "product presentation" - with the following dimensions: In-depth description and Variety and "site functionality" - with the following dimensions: Usefulness, Official relationship, Complete communication, Exterior communication, Information format and References.
- Subjects
WEBSITES; FACTOR analysis; INFORMATION theory in economics; INTERNET use in business; INFORMATION theory
- Publication
Management & Marketing Journal, 2017, Vol 15, Issue 1, p115
- ISSN
1841-2416
- Publication type
Article