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- Title
NUMBERS GAME.
- Authors
J. C.
- Abstract
The article discusses how recession helped U.S. builders rethink their business strategies and improved their business. It cites that Wathen-Castanos Hybrid Homes allows market research and data analysis helped to redefine its brand and expansion strategy. Steve Davis, chief operating officer (COO) of Meritage Homes, said that the company shifted to centralized data analysis to guide its division's growth .
- Subjects
UNITED States; HOUSE construction; STRATEGIC planning; DATA analysis; DAVIS, Steve; CHIEF operating officers; WATHEN-Castanos Hybrid Homes (Company); MERITAGE Homes Corp.
- Publication
Builder: The Magazine of the National Association of Home Builders, 2012, Vol 35, Issue 8, p60
- ISSN
0744-1193
- Publication type
Article