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- Title
Teaming Up Without Selling Out: The Scopus Student Ambassador Program at the University of Waterloo.
- Authors
Collins, Nancy; Bredahl, Laura Megan
- Abstract
The University of Waterloo Library recently experimented with an opportunity to collaborate with Elsevier Inc. to promote Scopus™, an Elsevier database, through the creation of a Scopus™ Student Ambassador (SAm) program during the fall 2009 and winter 2010 terms. This program involved hiring a student each term to help raise awareness and usage of this database on campus. This article evaluates the impact of focused e-resource promotion to students, faculty, and library staff. It addresses how the program affected Scopus™ usage statistics, the opportunities it created for user outreach and learning, the effectiveness of its peer-to-peer training approach, and the dynamics of working with vendors on such initiatives.
- Subjects
UNIVERSITY of Waterloo; ACADEMIC libraries; DATABASES; ELECTRONIC information resources; ELSEVIER BV
- Publication
Partnership: The Canadian Journal of Library & Information Practice & Research, 2011, Vol 6, Issue 1, p1
- ISSN
1911-9593
- Publication type
Article
- DOI
10.21083/partnership.v6i1.1412