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- Title
THE INNOVATIVE APPROACH TO RELATIONSHIPS WITH CUSTOMERS.
- Authors
Korsakienė, Renata
- Abstract
Customer relationship management is a relatively new discipline, which became popular in the last decade. It has to be noted that customer relationship management is oriented toward current customers and allows to attract new customers. Therefore, customer relationship management is related to long-term success in the market. The paper analyses infrastructure, institutional and internal issues which restrict customer relationship management in Lithuanian real estate companies. Presented investigation is based on questioning of real estate companies which encounter the problems of economy slowdown.
- Subjects
LITHUANIA; CUSTOMER relationship management; CUSTOMER relations; BUSINESS success; REAL estate business; REAL property
- Publication
Journal of Business Economics & Management, 2009, Vol 10, Issue 1, p53
- ISSN
1611-1699
- Publication type
Article
- DOI
10.3846/1611-1699.2009.10.53-60