Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleFocus on Authors.SubjectsCOLUMBIA University; NORTHWESTERN University (Evanston, Ill.); FOX News; CONSUMER behavior; VIDEO game industry; INDUSTRIAL management; INTERNET advertisingPublicationMarketing Science, 2022, Vol 41, Issue 2, p430ISSN0732-2399Publication typeArticleDOI10.1287/mksc.2022.1357