Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleUnleashing the power of brands.AuthorsWah, LouisaAbstractDiscusses the influence of brands in business success in the United States. Comments on brand management; Establishing company brands and brand communications; Measuring brand equity.SubjectsUNITED States; PRODUCT management; CONSUMER preferencesPublicationManagement Review, 1998, Vol 87, Issue 7, p6ISSN0025-1895Publication typeArticle