We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
THE YOUTUBER PHENOMENON AND ITS TRANSMEDIA EXPANSION. ANALYSIS OF YOUTH EMPOWERMENT IN SOCIAL MEDIA.
- Authors
HIDALGO-MARÍ, Tatiana; SEGARRA-SAAVEDRA, Jesús
- Abstract
This work approaches the phenomenon of youth empowerment in social media, specifically YouTube. For this, it studies the reach of the channels of the ten most important Spanish youtubers according to Social Blade, as well as the expansion and transmedia reach of their personal branding. The descriptive analysis of their channels and the latest published videos confirms the use of links to other social networks such as Facebook, Twitter and Instagram, as well as the presence of entertainment content.
- Subjects
INTERNET users; TRANSMEDIA storytelling; YOUTUBE (Web resource); SELF-efficacy; SELF-promotion
- Publication
Fonseca: Journal of Communication, 2017, Issue 15, p45
- ISSN
2172-9077
- Publication type
Article
- DOI
10.14201/fjc2017154559