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- Title
Extending Organizational Memory and Corporate Communications Research via Autoethnography/Autobiography.
- Authors
Waymer, Damion; Logan, Nneka
- Abstract
Culture, business, and communication are overlapping human phenomena. However, corporate communication methods have yet to embrace the complexity of organizational culture. Since the study of culture is anthropological in nature, we propose foregrounding autoethnography/autobiographical approaches and method to analyze corporate organizational culture. We argue that studying corporate communication, public relations, and society via the lenses of organizational culture and subsidiary organizational memory can provide unique insights into practice of corporate communication and the theorizing of organizational memory research. In this case example, we answer this question: In what ways can autobiographical/autoethnographic narratives of organizational members inform the theory, research, and practice in corporate communication?.
- Subjects
CORPORATE communications; ORGANIZATIONAL memory; AUTOETHNOGRAPHY; AUTOBIOGRAPHY; CORPORATE culture
- Publication
Qualitative Report, 2016, Vol 21, Issue 8, p1457
- ISSN
1052-0147
- Publication type
Article