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- Title
A Study on the Convergence Contents of Projection Mapping in China.
- Authors
Yu Shi; Jean-Hun Chung
- Abstract
Projection mapping is one of the convergence contents combined with digital technology。After entering the Chinese market, with its fantastic shock of visual impact, it becomes China's most shocking, most popular, and most commercial value of marketing means, to be widely used in advertising, construction, tourism and other fields. But in China, the lack of projection mapping professionals and professional will affect the development of the entire industry. The study analysed the case of projection mapping in China, and discovered the future direction development of projection mapping. Projection mapping will keep going based on local cultural environment, and combined with other intelligent technologies, and spreading to daily life, also expanding the using area, creating the manifestation pattern then contributing greatly to the entertainment content industry.
- Subjects
TECHNOLOGY convergence; COMPUTER graphics; DIGITAL technology; INTERNET content management systems; PROJECTION art
- Publication
Journal of Digital Convergence, 2018, Vol 16, Issue 1, p311
- ISSN
2713-6434
- Publication type
Article
- DOI
10.14400/JDC.2018.16.1.311