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- Title
Operating a Very Large-Section, Hybrid Principles of Marketing Class at a Public University: Lessons Learned over Ten Years.
- Authors
Robertson, Bruce; Kelly, Kevin
- Abstract
This case study describes the development and operation of a very large-section, hybrid Principles of Marketing Class. The authors describe the original structure of the class, major adaptations and decisions related to its development over time, and discuss four lessons learned through this process: (1) The non-traditional format needs a lot of explaining, (2) This will always be an experimental class, (3) Plan in advance and have contingency plans, (4) It is easier to share the work than it is to share the budget. They conclude by suggesting Principles of Marketing is a logical entry point for innovative technology.
- Subjects
MARKETING education in universities &; colleges; PUBLIC universities &; colleges; DISTANCE education
- Publication
Atlantic Marketing Journal, 2013, Vol 2, Issue 3, p107
- ISSN
2165-3879
- Publication type
Case Study