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- Title
대형항공사와 장거리 LCC의 장거리 노선 네트워크 구축에 관한 연구 - 말레이시아 항공과 AirAsia X를 중심으로.
- Authors
최두원
- Abstract
The purpose of this study was to provide directions to help enter and expand long-distance routes by analyzing the characteristics of AirAsia X's network construction with Malaysia Airlines. To this end, long-distance route data was extracted from the OAG Schedule Analyzer and the network was analyzed on a two-period basis using SNA. Since AirAsia X's entry into long-range routes, Malaysia Airlines has steadily reduced its routes across the entire region. On the other hand, it is analyzed that AirAsia X is building an expanded network by increasing its network in Northeast Asia instead of ultra-long range routes. Studies have shown that LCCs also have potential growth in the long-distance route market of less than 7,000 km. The results of this study may help LCC establish a long-distance market entry and network deployment strategy.
- Subjects
MALAYSIAN Airlines Bhd; MARKET entry; MULTILEVEL marketing; SOCIAL network analysis; SCHEDULING
- Publication
Journal of Digital Convergence, 2021, Vol 19, Issue 12, p165
- ISSN
2713-6434
- Publication type
Article
- DOI
10.14400/JDC.2021.19.12.165