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- Title
REKABETÇİ ÜSTÜNLÜK YARATMADA PAZARLAMA ZEKÂSININ ETKİSİ: ISPARTA İLİNDEKİ KONAKLAMA İŞLETMELERİNDE BİR ARAŞTIRMA.
- Authors
TÜFEKCİ, Ömer Kürşad
- Abstract
Marketing intelligence is intended to determine market opportunities of businesses, methods of market penetration and market development strategies. In this context, marketing intelligence is the process of collecting and analyzing information on the market. In this study, we investigate the marketing intelligence of hospitality business in Isparta. Marketing intelligence is discussed under the entity's resources and customer versatility. As a result of the analysis, it was found to play a decisive role of business resources in marketing intelligence.
- Subjects
ECONOMIC competition; HOSPITALITY industry; MARKETING; MARKET penetration; MARKETING strategy; BUSINESS research
- Publication
Visionary E-Journal / Vizyoner Dergisi, 2013, Vol 4, Issue 9, p81
- ISSN
1308-9552
- Publication type
Article