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- Title
The Innovative Society: A Comparison Study of Innovation Diffusion among Farmers in Malaysia Two Major Granary Area.
- Authors
Redza, Ammar; Nordin, Shahrina Md.; Saad, Mohd Shamsuri Md.
- Abstract
Purpose: The study conducted to investigate the challenges that are faced in innovation diffusion effort of new green technology specifically on green urea Design/methodology/approach: This study had involved 400 farmers in MADA and KADA as the respondents Findings: The result of the study found that there are significant differences in all dimensions studied between the two granary areas. Originality/value: The paper shall highlight areas for further improvement of strategic communication strategies for new green technology leading to effective diffusion of innovation for adoption.
- Subjects
FARMERS' attitudes; GREEN technology; TECHNOLOGICAL innovations; GRANARIES; STRATEGIC communication
- Publication
Global Business & Management Research, 2017, Vol 9, p703
- ISSN
1947-5667
- Publication type
Article