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- Title
How Sony Got its Groove Back: A Case Study in Turnaround Management.
- Authors
Velez-Castrillon, Susana; Angert, Cory
- Abstract
Turnaround management, the use of a collection of recovery-focused strategies to rebound after incurring substantial losses, stands as an oft-overlooked but nonetheless crucial strategic approach. Most organizations face decline at some point in their history, so understanding how best to cope with a dire situation can prove the essential factor in determining a company's survival. We believe that turnaround management stands as a highly relatable concept within the field of strategic management, since the notion of triumph in the face of adversity remains universal. In this paper, we provide a case study of Sony Corporation's fall and subsequent revival, a learning experience that can be employed as a teaching tool to acquaint learners with the key tenets of turnaround management. Suggestions are made to facilitate instructors' applying the case as either an open-ended exploration or as an analytical postmortem.
- Subjects
SONY Corp.; CORPORATE turnaround management; STRATEGIC planning; BUSINESS planning; ORGANIZATIONAL research
- Publication
Business Education Innovation Journal, 2015, Vol 7, Issue 2, p144
- ISSN
1945-0915
- Publication type
Case Study