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- Title
ÇEVRESEL DUYARLILIK VE ÇEVRESEL DAVRANIŞIN EKOLOJİK ÜRÜN SATIN ALMA DAVRANIŞINA ETKİLERİNİN YAPISAL EŞİTLİK MODELİYLE ARAŞTIRILMASI.
- Authors
YILMAZ, Veysel; ÇELİK, H. Eray; YAĞIZER, Ceren
- Abstract
Due to increasing health consciousness and motivation to preserve environment for the next generations, more and more consumers are choosing ecological products. This research investigated the effects of university students' environmental sensitivity and environmental behavior on their ecological product buying behavior, through the use of structural equation modeling (SEM). Results of this study indicate that although the relationship between environmental behavior and ecological product buying behavior is not statistically significant yet it is found out that through environmental sensitivity, environmental behavior exert an indirect effect on ecological product buying behavior.
- Subjects
ENVIRONMENTAL protection; COLLEGE student attitudes; PURCHASING; STRUCTURAL equation modeling; MULTIVARIATE analysis
- Publication
Anadolu University Journal of Social Sciences / Anadolu Üniversitesi Sosyal Bilimler Dergisi, 2009, Vol 9, Issue 2, p1
- ISSN
1303-0876
- Publication type
Article