We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
La difusión de las campañas de prevención del VIH en la prensa escrita española.
- Authors
Martín, Nuria Luque; López Doblas, Manuela; March Cerdà, Joan Carles; Danet, Alina
- Abstract
The object of this study is to learn about the media coverage of the general written press regarding HIV prevention campaigns carried out by the Spanish Public Healthcare System. An exploratory analysis of the relevant press was undertaken between September and December 2011, using quantitative and qualitative methodologies. The study included 17 HIV prevention campaigns implemented by the Spanish Public Healthcare System between 2004 and 2010. Five national newspapers comprised the media outlets chosen for the study, including: El País, El Mundo, ABC, La Vanguardia and El Periódico. Having carried out a quantitative description of press materials, the qualitative study was structured according to the model proposed by Gioda and Llobet (1995), using linguistic, paralinguistic and iconic codes. The study shows that press coverage of the campaigns was limited, with more attention being given to the campaigns focused on the general public and on social awareness messages. The most common genre is the news story and the tone is usually informative. While institutional sources are the most frequently represented, the opinions of civil society are hardly visible. In conclusion, there exists a similar pattern among HIV prevention campaigns in terms of dissemination, with limited media coverage. Further analysis regarding media distribution strategies is needed so as to guarantee wider media coverage of these campaigns.
- Publication
Revista de Comunicaciôn y Salud, 2014, Vol 4, p5
- ISSN
2173-1675
- Publication type
Article