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- Title
Decision Making Among the Young: A Socialization Perspective.
- Authors
Moschis, George P.; Moore, Roy L.
- Abstract
This article examines decision-making patterns among teen-age consumers. Variables associated with several stages in the decision-making process (information seeking, product evaluation, and purchase), as well as "anticipatory" cognitions regarding family decision making are examined within the context of general theories of socialization.
- Subjects
TEENAGE consumers; DECISION making; CONSUMER behavior; SOCIALIZATION; COMMERCIAL product evaluation; PRICING; FAMILIES &; psychology; YOUNG consumers; CONSUMER socialization; YOUNG adult consumers; TEENAGERS
- Publication
Journal of Consumer Research, 1979, Vol 6, Issue 2, p101
- ISSN
0093-5301
- Publication type
Article
- DOI
10.1086/208754