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- Title
Alfabetización mediática crítica desde la metodología empírico-filosóficoperiodística: el enfoque estructural para la educomunicación.
- Authors
NOGALES-BOCIO, Antonia-Isabel
- Abstract
On the basis of works such as Educación para el mercado (Reig, 2013), members of the Seville School of Information Structure (GREHCCO Group) undertook a study of the dynamics that condition the construction of the individual in contemporary society. One factor influencing this is mass media discourse. According to the perspective of the Political Economy of Communication (PEC), this is a transversal macro-discourse that goes beyond isolated messages and involves a common discursive line of powerful projection, screened in turn by interrelations with political and economiccorporate power. Herein we present the potential of research into the construction of individual identity based on critical philosophical approaches and their application to communication studies. We consider that this contribution, which can be incorporated into the techniques of critical discourse analysis, raises the transdisciplinary nature of CPE and represents a methodological advance with notable possibilities. Accordingly, we propose a method of analysis (structural hemerography) that encompasses a more critical and conscious media literacy, as it sheds light on the interconnectivity of the media and the nuclei of power. The main conclusion is that, during crucial periods of identity formation, media literacy needs to be even more critical and reflective of mainstream discourses. These findings can form the basis for future critical literacy proposals, which remain under construction.
- Subjects
DISCOURSE analysis; MEDIA literacy; CRITICAL discourse analysis; CRITICAL literacy; POLITICAL communication; MASS media influence
- Publication
Mediterranean Journal of Communication / Revista Mediterránea de Comunicación, 2023, Vol 14, Issue 2, p227
- ISSN
2530-0024
- Publication type
Article
- DOI
10.14198/MEDCOM.24140