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- Title
An Overview of the Franchise Advertising Rules and New Forms of Advertisements.
- Authors
Kaneko, Cindy
- Abstract
CODE § 51-19-10 ("No person may publish any advertisement concerning any franchise in this state after the commissioner finds that the advertisement contains any statement that is false or misleading ...."); S.D. CODIFIED LAWS §37-5B-23 ("No person may publish or cause to be published in this state any advertisement concerning any franchise after the director has found that the advertisement contains any statement that is false or misleading ..."); WASH. False advertising claims have always been a common claim among businesses, but are poised to become even more prevalent as businesses increasingly use creative advertising in a new media landscape to capture the audience's attention. State Franchise Advertising Laws In addition to running afoul of false advertising laws, a franchisor must follow state procedural rules as certain states require that a franchisor's advertisement for the sale of franchises be filed with the state before it is published. It can also be characterized as "a gaming platform, a virtual retail destination, a training tool, an advertising channel, a digital classroom, [and] a new gateway to digital experiences."[125] McKinsey & Company has forecasted that by 2030, the metaverse is expected to have a higher share of advertising placements and budgets as consumers spend more time each day in the metaverse, creating new metaverse advertisements such as virtual billboards.[126] In recent years, several businesses have integrated their brands into the metaverse through Roblex, a popular online gaming platform.
- Subjects
MCKINSEY &; Co. Inc.; FRANCHISOR-franchisee relationships; CIVIL penalties; ADVERTISING; CONSUMER behavior; FALSE advertising; SOCIAL media; ADVERTISING endorsements
- Publication
Franchise Law Journal, 2022, Vol 42, Issue 2, p153
- ISSN
8756-7962
- Publication type
Article