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- Title
LITHUANIAN TOURISM COMPETITIVENESS IN THE CONTEXT OF BALTIC COUNTRIES.
- Authors
Labanauskaitė, Daiva; Gedvilas, Evaldas
- Abstract
The global tourism market witnesses the increasingly intensifying processes of altering competition and customer needs. Competition is taking place not only among tourism service providers, but also among other participants in the leisure services market - entertainment business organizations, trade and leisure centres. Within the European tourism system the highest potential to increase the market share currently belongs to the Central and Eastern European states, which include Lithuania as well. Seeking to make use of these opportunities, it is indispensable not only to create tourism infrastructure, but also to search for other ways of representing unique tourism services. World Tourism Organization experts carried out a number of surveys, the goal of which was to determine the aims and presumptions of a touristic travel. It was established that even in the presence of changing leisure and holiday habits and fashions, one of the most important factors for choosing a target travel destination remains the touristic attractiveness of places of interest.
- Subjects
LITHUANIA description &; travel; TOURISM research; INTERNATIONAL competition; LEISURE industry; TOURIST attractions
- Publication
Regional Formation & Development Studies, 2013, Issue 10, p111
- ISSN
2029-9370
- Publication type
Article