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- Title
Significación plástica de la tipografía desde la mirada de la semiótica visual.
- Authors
Pérez P., Natalia Carolina
- Abstract
Think typography from graphic design and semiotics is something that, although some parameters have been established, is not possible yet to talk clearly about since there is not a clear semiotic orientation that explains how the plastic signification of typography is generated. This presentation aims to show how typography in its linguistic dimension, particularly from its visual dimension, has a high communicative value and through the signifier-signification relation and some codes that guide it, allow the identification of what could be called a typographic plastic semiotics. This, considering that typography, from its visual characteristics develops a communicative and aesthetics function, and that, besides allowing the reading process, it can generate significations that to a certain degree, can favor the interpretation of a text.
- Subjects
SEMIOTICS; TYPOGRAPHIC design; GRAPHIC design; AESTHETICS; LANGUAGE &; languages
- Publication
Kepes, 2011, Vol 8, Issue 7, p269
- ISSN
1794-7111
- Publication type
Article